Artistry and Alchemy – we are passionate about perfume.

Alice in Perfume takes inspiration from - and embodies the spirit of Alice in Wonderland - the stuff of surreal dreams and nightmares. It is for those who approach life as a wondrous adventure and demand something different. It is for those who embrace their uniqueness, their individuality their sensuality and are not afraid to express it. It is for those who live life defined not by a number but by an attitude. We source the finest and rarest oils including beach cast Ambergris (whale vomit - not pretty but glorious stuff).

It is perfume with an edge - Alice with Attitude - slightly surreal, slightly quirky, totally unique.

Our creative vision is to produce unique, individual quality perfumes - “we are all mad here”.